How has the internet made media production more inclusive? - continue reading to discover.
In the online media landscape, what we see on the internet is mainly determined by algorithms which are shaped by our online behaviours. Each social media platform uses its own programmed system to reveal new content and suggest material that will attract the user. The types of media content examples that will be shown to a user is designed to keep individuals engaged. The algorithms are created to keep individuals stimulated by recommending and boosting videos that are relevant, trendy or controversial among other users. While this level of personalisation can be practical, it can confine the areas of media that people are exposed to, creating more partition and predisposition amongst users around social concerns. Those who are involved in media production, such as the founder of the fund that has stakes in Sky, for instance, would identify the effect of social media networks in sharing new narratives. Likewise, the chairman of the company that owns NBCUniversal would acknowledge the effects of user created content in the media landscape.
The increase of internet content has totally changed what is implied by the term mass media. In the past, mass media adhered to a hierarchical design, using a top-down media design. Usually, a small group of professionals, such as newspaper editors or broadcasters, who would create content for large audiences who mainly just consumed it. However, at present, with the help of the internet, the face of media has seen substantial change, making the consumption and ease of access of media a lot more open and interactive. With accessibility to popular social media platforms, new media examples are revealing that individuals can create and share their own content, just as easily as they can absorb it. Social media has permitted anyone to add to public conversations, instead of simply the significant media providers consequently as a result, . mass media is no longer managed by a few huge advocates. Instead, it is spread throughout millions of user narratives all over the world.
In the present day, online platforms have made it substantially much easier for everyone to create and share content. Previously, producing content for a wide audience mandated connectivity to a series of essential resources and funding. Presently, with using smart devices and typical digital technologies, digital media content examples such as short form videos, website posts and podcasts can be easily created with just a couple of fundamental devices, in addition to reaching a large audience, very quickly. This has opened the door for more diverse voices, particularly those who were formerly overlooked by mainstream media. The head of the parent company of Guardian Media Group would acknowledge the importance of mass media using social networking channels, meaning that social media has produced a space for underrepresented communities to share their stories.